#Cause we slice it ads how to#

Or you can take that same eBook and turn it into a month’s worth of blog posts. If you have an eBook that is performing well, you can repurpose it as a SlideShare presentation.

#Cause we slice it ads how to#

Here’s how to slice and dice your content creation Trying to create an eBook every month or coming up with new topics for blog posts is easier when you expand upon pre-existing content. Like you, I understand the pressure to create valuable content can become overwhelming. If you’ve read my other blog posts, you understand the value of creating successful content. I love this analogy because it drastically increases your content production and inhibits any content creation mental blocks. It also reminds me of the popular “turkey dinner” content marketing analogy popularized by Rebecca Lieb from Altimeter group.Įssentially, she recommends creating one “big rock” piece of content that you can then slice, dice, and repurpose into smaller content which she calls “the leftovers”. Repurposing your turkey dinner is similar to repurposing your content. Now, let’s all put on our “marketing” hats. She mentioned we can create turkey soup, casserole, turkey pot pie, turkey primavera, and turkey enchiladas…I remember thinking she sounded like Benjamin Buford Blue aka Bubba Gump from Forest Gump explaining all the ways you can make shrimp. Actually, I loved turkey sandwiches and wouldn’t mind having them for breakfast, lunch, and dinner. I was only interested in making turkey sandwiches.

Growing up I recall my Mom offering creative ideas on what to do with our leftover turkey. So, instead of throwing that food away, we try to make the leftovers stretch. With all the food prepared just for this annual event, there’s often plenty of leftovers. Now, we’re all familiar with the staple foods consumed during Thanksgiving: You have the turkey, dressing (or stuffing depending how you prefer to say it), cranberry sauce, and gravy just to name a few. So how do you like your “turkey sandwich?” There are several ways to slice and dice your content.